TY  - BOOK
AU  - Donaldson, Bill  & O'Toole, Tom
TI  - Strategic market relationships : from strategy to implementation
SN  - 0-471-49443-7
U1  - 658.812 Don/O'To 
PY  - 2002///
CY  - John Wiley, New York
KW  - Commerce and Management
ER  -