Kenneth E Clow, David L Kurtz <br/><br/>
Services marketing : operation, management, and strategy 

 - 2nd ed 
 - Biztantra, New Delhi  c2003 
 - xii, 460p 
<br/><br/><label>ISBN: </label>81-7722-376-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Clo/Kur