TY  - BOOK
AU  - Kenneth E Clow, David L Kurtz
TI  - Services marketing : operation, management, and strategy
SN  - 81-7722-376-3
U1  - 658.8 Clo/Kur 
PY  - 2003///
CY  - Biztantra, New Delhi
KW  - Commerce and Management
ER  -