Wilson, Richard M S  & Gilligan, Colin <br/><br/>
Strategic marketing management : planning, implementation and control 

 - 2nd ed 
 - Viva Books/Butterworth-Heinemann, New Delhi  1999 
 - xx,827 
<br/><br/><label>ISBN: </label>81-7649-070-9 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Wil/Gil