TY  - BOOK
AU  - Wilson, Richard M S  & Gilligan, Colin
TI  - Strategic marketing management : planning, implementation and control
SN  - 81-7649-070-9
U1  - 658.8 Wil/Gil 
PY  - 1999///
CY  - Viva Books/Butterworth-Heinemann, New Delhi
KW  - Commerce and Management
ER  -