U C Mathur <br/><br/>
Brand management : text and cases 

 - Macmillan (I), New Delhi  2006 
 - xiv,173p 
<br/><br/><label>ISBN: </label>1403-93017-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Mat