Michael J A Berry & Gordon S Linoff <br/><br/>
Data mining techniques :for marketing, sales and customer relationship management 

 - 2nd ed 
 - Wiley Dreamtech India, New Delhi  2004 
 - xix,643p 
<br/><br/><label>ISBN: </label>81-265-0517-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Computer Science
<br/><br/><label>Dewey Class. No.: </label>001.642 Ber/Lin