TY  - BOOK
AU  - Michael J A Berry & Gordon S Linoff
TI  - Data mining techniques :for marketing, sales and customer relationship management
SN  - 81-265-0517-6
U1  - 001.642 Ber/Lin 
PY  - 2004///
CY  - Wiley Dreamtech India, New Delhi
KW  - Computer Science
ER  -