Kotler, Philip & Bes, Fernando Trias <br/><br/>
Lateral marketing : new techniques for finding breakthrough ideas 

 - John Wiley & Sons, Canada  2003 
 - xviii,205 
<br/><br/><label>ISBN: </label>81-265-0858-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Bes