TY  - BOOK
AU  - Kotler, Philip & Bes, Fernando Trias
TI  - Lateral marketing : new techniques for finding breakthrough ideas
SN  - 81-265-0858-2
U1  - 658.8 Kot/Bes 
PY  - 2003///
CY  - John Wiley & Sons, Canada
KW  - MANAGEMENT
ER  -