Lancaster, Geoff & Reynolds,  Paul <br/><br/>
Management of marketing 

 - Elsevier butterworth heinemann, Amsterdam  2005 
 - xi, 410 
<br/><br/><label>ISBN: </label>0-7506-6103-8 
<br/><br/><label>Dewey Class. No.: </label>658.8 Lan/Rey