William Wells,Sandra Moriarty and John Burnett <br/><br/>
Advertising : principles and practice 

 - 7th ed 
 - Prentice-hall of india, New Delhi  2007 
 - xxi,592p 
<br/><br/><label>ISBN: </label>978-81-203-3304-8 
<br/><br/><label>Dewey Class. No.: </label>659.1 Wel