Perreault, William D & McCarthy, E Jerome <br/><br/>
Basic marketing : a global-managerial approach 

 - 15th ed 
 - Tata McGraw-Hill publ., New Delhi  2006 
 - xviii,844 
<br/><br/><label>ISBN: </label>0-07-062018-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 Per/Mcc