Sreenath,  Kanugovi <br/><br/>
Advertising : trends and cases 

 - ICFAI University, Hyderabad  2002 
 - vi,200p 
<br/><br/><label>ISBN: </label>81-7881-157-X 
<br/><br/><label>Dewey Class. No.: </label>658.134 Sre