Kotler, Philip  &  Armstrong, Gary <br/><br/>
Principles of marketing 

 - 10th ed 
 - Prentice-Hall of India, New Delhi  2004 
 - xxvi,737 
<br/><br/><label>ISBN: </label>81-203-2349-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Arm