Lancaster, Geoff  & Reynolds, Paul <br/><br/>
Marketing 

 - Palgrave Macmillan, New York  2004 
 - xii,434 
<br/><br/><label>ISBN: </label>0-333-98789-6 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Lan/Rey