Etzel, Michael J <br/><br/>
Marketing 

 - 13th ed 
 - Tata McGraw Hill, New Delhi  2005 
 - xxvii,735 
<br/><br/><label>ISBN: </label>0-07-060090-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 Etz