Srinivasan, R <br/><br/>
Service Marketing  the Indian context 

 - 2nd ed 
 - PHI Learning Private Limited, New delhi  2010 
 - xvi; 267 
<br/><br/><label>ISBN: </label>978-81-203-3694-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 Sri