Tiwari, Sanjay <br/><br/>
The (un)common sense of advertising  getting the basics right 

 - Response Books, New Delhi  2003 
 - 322 
<br/><br/><label>ISBN: </label>0-7619-9736-9 
<br/><br/><label>Dewey Class. No.: </label>659.1 Tiw