TY  - BOOK
AU  - Lou E Pelton, David Strutton and James R Lumpkin
TI  - Marketing channels : a reletionship management approch
SN  - 0-07-120705-8
U1  - 658.84 Pel 
PY  - 2002///
CY  - McGraw - Hill, Boston
KW  - Commerce and Management
ER  -