TY  - BOOK
AU  - Schmidt, Klaus  & Ludlow, Chris
TI  - Inclusive branding: the why and how of a holistic approach to brands
SN  - 0-333-98079-4
U1  - 658.827 Sch/Lud 
PY  - 2002///
CY  - Palgrave Macmillan, New York
ER  -