Ind, Nicholas  (ed) <br/><br/>
Beyond branding : how the new values of transparency and integrity are changing the world of brands 

 - Kogan Page, London  2003 
 - xvii,236 
<br/><br/><label>ISBN: </label>0-7494-4212-3 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Ind