TY  - BOOK
AU  - Ind, Nicholas  (ed)
TI  - Beyond branding : how the new values of transparency and integrity are changing the world of brands
SN  - 0-7494-4212-3
U1  - 658.827 Ind 
PY  - 2003///
CY  - Kogan Page, London
KW  - Commerce and Management
ER  -