edited by Hoyer, Wayne D. & Maclnnis, Deborah J. <br/><br/>
Consumer behavior 

 - 3rd ed 
 - Houfhton Mifflin, Boston  2004 
 - xx,697 
<br/><br/><label>ISBN: </label>0-618-26482-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8342 Hoy/Mac