Hawkins, Del I , Best, Roger J  & Coney, Kenneth A <br/><br/>
Consumer behavior  Building marketing strategy 

 - 9th ed 
 - Tata McGraw Hill, New Delhi  2003 
 - xxvi,790 
<br/><br/><label>ISBN: </label>0-07-253686-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8342 Haw