Wrenn,  Bruce  ; Stevens , Robert  & Loudon, David <br/><br/>
Marketing research  text and cases 

 - Jaico Publishing house, Mumbai  2004 
 - xii,395 
<br/><br/><label>ISBN: </label>81-7224-991-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.83 Wre