TY  - BOOK
AU  - Wrenn,  Bruce  ; Stevens , Robert  & Loudon, David
TI  - Marketing research: text and cases
SN  - 81-7224-991-8
U1  - 658.83 Wre 
PY  - 2004///
CY  - Jaico Publishing house, Mumbai
KW  - Commerce and Management
ER  -