Donald J. Bowersox and M. Bixby Cooper <br/><br/>
Strategic marketing channel management 

 - Tata McGraw Hill, New Delhi  1992 
 - xix,488p 
<br/><br/><label>ISBN: </label>0-07-058669-1 
<br/><br/><label>Dewey Class. No.: </label>658.8 Bow/Coo