Sheth, Jagdish N (ed), Parvatiyar, Atul (ed) & Shainesh, G (ed) Customer relationship management emerging concepts , tools and applications - Tata McGraw Hill, New Delhi 2001 - xv,544 ISBN: 0-07-043504-9 Subjects--Facted Index Terms: Com.& Mgt. Dewey Class. No.: 658.812 She