TY  - BOOK
AU  - Sheth, Jagdish N (ed), Parvatiyar, Atul (ed) & Shainesh, G (ed)
TI  - Customer relationship management emerging concepts , tools and applications
SN  - 0-07-043504-9
U1  - 658.812 She 
PY  - 2001///
CY  - Tata McGraw Hill, New Delhi
KW  - Com.& Mgt
ER  -