Srinivasan, R <br/><br/>
Case studies in marketing the Indian context 

 - 4th ed 
 - PHI Learning Private Limited, New Delhi  2008 
 - xvi,352 
<br/><br/><label>ISBN: </label>978-81-203-3543-1 
<br/><br/><label>Dewey Class. No.: </label>658.8(54) Sri