TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - Strategic brand management : creating and sustaining brand equity long term
SN  - 81-7554-109-1
U1  - 658.827 Kap 
PY  - 1997///
CY  - Kogan Page, New Delhi
KW  - Commerce and Management
ER  -