Kapferer, Jean Noel <br/><br/>
Strategic brand management : creating and sustaining brand equity long term 

 - 2nd ed 
 - Kogan Page, New Delhi  2000 
 - 443 
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.827 Kap