Birn, Robin J <br/><br/>
The effective use of market research : how to drive and focus better business decisions 

 - 4th ed 
 - Kogan Page, London  c1988 
 - xiv,226 
<br/><br/><label>ISBN: </label>0-7494-4321-9 
<br/><br/><label>Dewey Class. No.: </label>658.83 Bir