Walker, Orville C , Mullins, John. W & Boyd, Harper. W [et al] <br/><br/>
Marketing Strategy 

 - 5th ed 
 - Tata McGraw Hill, New Delhi  2006 
 - xx,346 
<br/><br/><label>ISBN: </label>0-07-061143-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Wal