TY  - BOOK
AU  - Walker, Orville C , Mullins, John. W & Boyd, Harper. W [et al]
TI  - Marketing Strategy
SN  - 0-07-061143-2
U1  - 658.8 Wal 
PY  - 2006///
CY  - Tata McGraw Hill, New Delhi
KW  - Commerce and Management
ER  -