Manendera Mohan <br/><br/>
Advertising management concepts and cases 

 - Tata McGraw Hill, New Delhi  2006 
 - xi,418p 
<br/><br/><label>ISBN: </label>0-07-451780-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Moh