TY  - BOOK
AU  - Gupta, Vipin; Gollakota, Kamala & Srinivasan, R
TI  - Business policy and strategic management : concept and applications
SN  - 978-81-203-3244-7
U1  - 658.401 Gup 
PY  - 2009///
CY  - PHI Learning Pvt Ltd, New Delhi
ER  -