Mullin, Roddy  & Cummins, Julian <br/><br/>
Sales promotion : how to create,implement & integrate campaigns that really work 

 - 4th ed 
 - Kogan page limited, Great Britain  2008 
 - xx,300 
<br/><br/><label>ISBN: </label>0-7494-5474-1 
<br/><br/><label>Dewey Class. No.: </label>658.82 Mul/Cum