TY  - BOOK
AU  - Mullin, Roddy  & Cummins, Julian
TI  - Sales promotion : how to create,implement & integrate campaigns that really work
SN  - 0-7494-5474-1
U1  - 658.82 Mul/Cum 
PY  - 2008///
CY  - Kogan page limited, Great Britain
ER  -