Michael D Hutt & Thomas W Speh <br/><br/>
Business marketing management : a strategic view of industrial and organizational markets 

 - 8th ed 
 - Thomson/South-Western, Singapore  2004 
 - xxx,714p 
<br/><br/><label>ISBN: </label>981-243-888-2 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Hut/Spe