Prahalad,C.K. & Ramaswamy,Venkat <br/><br/>
The future of competition  co-creating unique value with customers 

 - Penguin Portfolio, New Delhi  2004 
 - xiii,256 
<br/><br/><label>ISBN: </label>9780143061908 
<br/><br/><label>Dewey Class. No.: </label>658.4 Pra/Ram