TY  - BOOK
AU  - Prahalad,C.K. & Ramaswamy,Venkat
TI  - The future of competition: co-creating unique value with customers
SN  - 9780143061908
U1  - 658.4 Pra/Ram 
PY  - 2004///
CY  - Penguin Portfolio, New Delhi
ER  -