George E Belch & Michael A Belch <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 6th ed 
 - Tata McGraw Hill, New Delhi  c2004 
 - xxvi,847p 
<br/><br/><label>ISBN: </label>0-07-058194-0 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>659.1 Bel/Bel