TY  - BOOK
AU  - George E Belch & Michael A Belch
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 0-07-058194-0
U1  - 659.1 Bel/Bel 
PY  - 2004///
CY  - Tata McGraw Hill, New Delhi
KW  - Commerce and Management
ER  -