J Paul Peter & Jerry C Olson <br/><br/>
Consumer behaviour and marketing strategy 

 - 6th ed 
 - Tata McGraw Hill, New Delhi  2006 
 - Xvi,579p 
<br/><br/><label>ISBN: </label>0-07-06158-5 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342 PET/OLS