John G Freeland <br/><br/>
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability 

 - Tata McGraw - Hill publ, New Delhi  c2003 
 - viii,353p 
<br/><br/><label>ISBN: </label>0-07-058677-2 
<br/><br/><label>Dewey Class. No.: </label>658.812 Fre