Srinivasan, R <br/><br/>
Case studies in marketing  the Indian context 

 - 5th ed 
 - PHI Learning Private Limited, New Delhi  2012 
 - xvi,368 
<br/><br/><label>ISBN: </label>978-81-203-4606-2 
<br/><br/><label>Dewey Class. No.: </label>658.8(54) Sri