Assael, Henry <br/><br/>
Consumer behavior and marketing action 

 - 6th ed 
 - Cengage Learning, New Delhi  1998 
 - xviii,718 
<br/><br/><label>ISBN: </label>978-81-315-0036-1 
<br/><br/><label>Dewey Class. No.: </label>658.83 Ass