Burns, Alvin C & Bush,  Ronald F <br/><br/>
Marketing research 

 - 5th ed 
 - Dorling Kindersley (Pearson), New Delhi  2006 
 - xxx,665 
<br/><br/><label>ISBN: </label>978-81-317-0937-5 
<br/><br/><label>Dewey Class. No.: </label>658.83 Bur/Bus